The solution was the concept “Unfinished” – a tribute to the creative stage where ideas are still open and possibilities at their greatest. We worked from the insight that creativity often thrives in the messy, uncertain process before something is finally declared complete.

The visual identity reflected this through sketch-like, hand-drawn elements, black-and-white expressions, and colors taken directly from post-it notes – a symbol of the experimental, early steps of creative work. The result was a raw and playful aesthetic that resonated both with fellow creatives, and the generell mass, giving the festival a recognizable and activating identity. The response from students, visitors and industry professionals was overwhelmingly positive, making it a memorable event.