Hedvig

The concept “Act First, Hedvig Later” captured the spontaneous and sometimes unpredictable side of student life. With humor and self-awareness, the campaign played with the idea of not always thinking ahead – while reminding students of the security Hedvig provides when things go wrong.

The visual identity was kept clean and minimalistic in line with Hedvig’s brand, but amplified with bold headlines and striking imagery. The result was a campaign that felt stylish, relevant and engaging for the target group – and that reinforced Hedvig’s position as an insurance company unafraid to stand out.