The solution was the concept “Alla Hjärtans Dagar” – Every Valentine’s Day – a digital calendar that, on the 14th of each month, highlights a specific heart condition. Through a push notification, users receive a short piece of information and a reminder to support the cause – with a direct link to become a monthly donor.

The idea reinterpreted Valentine’s Day, turning it into a recurring moment of awareness. Instead of limiting the focus to love and celebration once a year, the campaign reframed the 14th as a monthly reminder that there are countless heart conditions – and that knowledge and support should be ongoing.

The campaign was simple, cost-free and accessible to anyone with a smartphone. We also visualized how it could be scaled with a larger budget – through outdoor advertising, physical calendars and subway campaigns – but the real strength lay in the digital solution’s clarity and reach. The response was overwhelmingly positive, and the idea was recognized for its unique simplicity and impact.