2023

Mimbly

Overview

Mimbly develops innovative products that enable more sustainable water use – aiming to change consumer habits and reduce unnecessary waste. The task was to increase brand awareness and strengthen Mimbly’s position as a leader in sustainable innovation.

Execution

The campaign portrayed absurd yet relatable scenarios where people went to extreme and impractical lengths to save water – even though smarter solutions already exist. Using a humorous and accessible storytelling approach, the campaign generated engagement and raised awareness of Mimbly’s offering, while positioning the brand as an innovative and relevant player in sustainability.